Our Story

Great brands tell their own stories. Here’s ours.

We are Novaston – an independent real estate, asset and property platform, founded in 2013, as a company with seven employees. We continued our journey, we developed, we grew, and today Novaston consists of four companies: Novaston Asset Management, Novaston Project Management, Novaston Facility Management and Novaston Marketing Consultancy, with more than 40 employees overall. Our companies are specialized in the field of asset and property management, project and facility management, as well as marketing in Serbia and in the region.


We take full responsibility across our integrated services in order to maximize the value of properties
under our management


We are excited to introduce what is new in our company


Teamwork is the heart of any great achievement.

The members of our team are professionals with extensive domestic and international experience, who have managed and maintained some of the most prominent projects in the Balkan region. They provide a distinctive blend of international best practice, know-how and in-depth understanding of the local market specifics in all these fields.

Mia Zečević


Trained for center manager position and focused on property management for retail assets in ECE Project Management Gmbh. Former Head of Marketing, Sales and Commercialization of USCE SC, where she was responsible for all marketing and sales activities. Before ECE, she was a project manager for MK Mountain Resort (part of MK Group) where she managed and operated 48,000m2 of 4-star hotel chains in a ski resort Kopaonik. She also worked at the biggest Serbian brokerage company, M&V Investments, where she analyzed local and international stock exchange markets.

Igor Vojnović

Partner and Novaston Project Management Director

Experience: An Architect with an extensive experience in operations, project and facility management.
Specialties: project and facility management, planning and budgeting

Iskra Popović

Executive Marketing director

Experience: Managing retail concepts form opening, repositioning, and overall brand communication for various shopping centers and retail parks.
Specialties: marketing in retail, brand strategy, integrated marketing

Aleksandra Kožul

Communication Director, External, Internal and Digital

Experience: Public Relations Advisor for the Deputy Prime Minister for European Integration in the Government of the Republic of Serbia, PR Manager, journalist and web editor in various companies
Specialties: public relations, marketing in retail, CSR, corporate communications, internal communication, social media

Bojan Šešević

Asset Manager

Experience: a strong legal background in shopping center industry with current focus in leasing, strategy and management of shopping centers. He gained his previous experience on the position of Portfolio manager at Confluence Property Management.
Specialties: retail related activities and transactions

Mladen Mladenović

Senior Lead Associate

Experience: more than 10 years of experience in the commercial real estate industry.
Specialties: business plans creating and controlling, reporting and analytics for investors/banking, Asset & Property management of both retail (shopping centers/retail parks) and office spaces

Stefan Brnjada


Experience: financial operations within the private family company, he joined the NOVASTON at the early begginings, where he gained a specific and unique experience in retail industry.
Specialties: managing the processes within the retail sector

Uroš Galović

Lead Facility Manager

Experience: Former Technical operations manager in the Ministry of Finance, the Republic of Serbia, he also gained exceptional experience within the science promotion projects, while designing and constructing of exhibitions and organizing various science promotions. He also participated in several iRAP (the International Road Assessment Programme) road safety projects in Serbia and abroad.
Specialties: property and facility management, development of retail, office and commercial objects, planning and budgeting


Our clients are our greatest asset. For us, the most important assignment is to meet their needs and exceed their expectations
Nepi Rockcastle


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