New Brands Have Arrived at AVA Shopping Park

New Brands Have Arrived at AVA Shopping Park

AVA Shopping Park was visited by more than 2 million people in less than two years, and more than 50 domestic and national brands found their homes in AVA SP. Novaston team has been involved in the work and life of the AVA shopping park since the idea.

AVA Shopping Park has become richer for new members since May 16. The already integrated team was joined by carefully selected national and international brands - for all tastes and all generations - PEPCO, Terranova, Kigili, Watch, Kafeterija, Fly London, Zaspavanje, Eglo, Dr. Max, Premium Pet, Extreme Intimo, Lilly, Barbolini, Bonatti.

„Our platform, Novaston, and its companies, Novaston Project and Novaston Marketing, are the part of the AVA story from the very beginning, from the very idea of building in a rather unusual place, away from the city center retail park. In the previous two years, we showed, all together, that the idea was excellent. AVA is today a very popular family retail park, and we have a very challenging task ahead of us - to improve every day and to be first on the list of visitors not only from Belgrade but also wider“, pointed out Mia Zečević, CEO and owner of Novaston.

The new part of the AVA shopping park was officially opened by IKEA CEO & CSO Ekaterina Egorova, Her Excellency Anika Ben David, Ambassador of the Kingdom of Sweden to Serbia and Aleksandar Rajčević, IKEA AVA Business Integration Manager.

According to Aleksandar Rajčević, the AVA story began more than two years ago, with the arrival of IKEA in Serbia. " In a very short period of time, we have come a long way to developing the AVA shopping park and positioning it on the market, in addition to strong competition. And today I can proudly say that in the less than two years that AVA has been in existence, we have succeeded, all together, in becoming recognized as a family shopping park, with excellent prices and a great offer. Over 2 million visitors visited us in the previous period, not only from Belgrade, but also from other cities throughout Serbia, achieving over 60 million euros in turnover for our tenants. Now we are joined by 15 new brands so we will, with a large and unique trampoline and kids playroom, completely round off the offer of the AVA shopping park," said Aleksandar Rajčević.

After the official opening of the new part of the AVA shopping park, the unique eco garden, which represents a special unit within the park, was officially opened. This garden will soon become a habitat and food supply for many different species of animals and insects. In this way, AVA shopping park, together with IKEA, once again showed that it respects the principles of socially responsible business, that it prioritizes raising awareness of biodiversity, especially locally, and promoting it.

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