Our Story
We are a professional marketing platform setting the standards for real estate retail marketing and Public Relations. Strong experience in retail and “communication business” in Serbia and the region enables our team to provide retail marketing strategy formed by unique client needs and in line with highest standards. We have hands-on experience in below-the-line (BTL), above-the-line (ATL), and through-the-line (TTL) initiatives and best practices, as well as digital marketing partners that will provide additional competitive edge. The members of our team are professionals with extensive domestic and international experience in the field of marketing, communications (internal and external) and digital. We are committed to creating value through active retail marketing strategy and initiatives combined with deep knowledge of the local market. The key of our success is unsurpassed level of attention, excellence in each and every project we are entrusted with, as well as the differentiation in marketing proposals and general custom-made concept.
Services
Brand Strategy
In competitive world of brands our purpose is to deliver the best strategic solution for our clients...
Integrated content
Barriers in types of communication are down, so we are intervening and creating an integrated universe in communication...
Tactical infrastructure
Whole region on the palm of your hand. Our service is not limited by geography. We provide coordination and logistics...
STAKEHOLDERS COOPERATION
We provide adequate partners for your marketing projects further building your brand, strengthening relations...
Brand Strategy
In competitive world of brands our purpose is to deliver the best strategic solution for our clients. Communication in general, media, creative, direct communication, content, digital and PR are our segments of expertise, while retail/real estate is our area.
Integrated content
Barriers in types of communication are down, so we are intervening and creating an integrated universe in communication. The challenge is to provide one integrated direction of communication and relevant substance of topics, and that is how we do it.
Tactical infrastructure
Whole region on the palm of your hand. Our service is not limited by geography. We provide coordination and logistics for all marketing projects throughout the region starting and finalizing each project with detailed analytics and reporting.
STAKEHOLDERS COOPERATION
We provide adequate partners for your marketing projects further building your brand, strengthening relations with globally and locally known “names”.News
OUR TEAM
Iskra Popović
Executive Marketing director
Experience: Managing retail concepts form opening, repositioning, and overall brand communication for various shopping centers and retail parks.
Specialties: marketing in retail, brand strategy, integrated marketing
Aleksandra Kožul
Communication Director, External, Internal and Digital
Experience: Public Relations Advisor for the Deputy Prime Minister for European Integration in the Government of the Republic of Serbia, PR Manager, journalist and web editor in various companies
Specialties: public relations, marketing in retail, CSR, corporate communications, internal communication, social media
Miloš Marković
Marketing Manager
Experience: More than 6 years in retail industry on the positions of marketing assistant to marketing associate
Specialties: marketing in retail, BTL, digital
Marina Nićiforović
Marketing Manager
Experience: administrational and back office duties for international retail brands, manager in the hotel industry with the focus on organization and team management, as well as for the event management and department coordination
Specialties: marketing in retail, BTL, digital, internal communication
Dragan Jokanović
Marketing Manager
Experience: with extensive education in dramaturgy, he started his advertising career as a copywriter and soon moved on to the position of marketing coordinator
Specialties: copywriting in multiple fields, such as film industry, theatre, video games, and advertising
Nina Radaković
Marketing Assistant
Experience: In retail industry while working within the Fleet management in Porsche Leasing, as well as managerial experience in “Detox company” (production and distribution of cold pressed juices on Serbian market).
Specialties: promotional activities, administration
Ivana Bičvić
Marketing Assistant
Experience: Over 5 years of experience in various sales and marketing positions, with experience in
community management, event planning and export sales.
Specialties: social media, promotional activities and administration
Sandra Pekić
PR Manager
Experience: Worked more than 20 years as a Journalist and Editor in various Media (print, radio, television and web), Author and Presenter on radio; Author of three novels
Specialties: writing and reporting for the media, creative writing and communication
Helena Vučinić
Marketing Assistant
Experience: After completing studies at the Faculty of Political Sciences in Belgrade, she performed an internship at the Ministry of Foreign Affairs of the Republic of Serbia. She started her business career in the field of digital marketing and writing PR texts.
Specialties: creative writing and communication, digital marketing
Clients
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