Our Novaston Project Management (NPM), as part of the Novaston platform, is collaborating with the Porsche brand on a project to modernize their retail showroom, designed to be a meeting place for customers and fans of this luxury brand.
“We are involved in the preparation of project documentation, project management, and expert supervision of the reconstruction of the Porsche showroom, as well as part of the workshops, in order to put a look and function of premises in line with the new visual identity of the brand. The showroom is located within the Porsche Belgrade Ada sales and service center, which was opened in 2006. We are working on the project in cooperation with colleagues from Porsche Immobilien Salzburg, as well as Porsche SCG, which is the main importer for the brands Volkswagen, Audi, SEAT, CUPRA and Porsche”, said Dušan Radišić, Project Manager at NPM.
Porsche presented a new visual identity under the slogan “Destination Porsche”, which portrays the modernization of the interior and architecture of Porsche showrooms, and reflects the values and further direction of development of the Porsche brand. The emphasis is on digitalization, modularity, and flexibility according to the needs of users, all in order to provide a stronger experience to customers of this brand during visits to showrooms.