Our Story

Great brands tell their own stories. Here’s ours.

We are an asset and property management company, setting the standards for working with organizations to solve complex problems, improve performance, and maximize value for stakeholders in the real estate industry. Our proactive approach, dedication and attention to detail enables us to actualize the maximum value of properties under our management. Professional Asset and Property Management service is a key to maximizing value of the client’s property and ensuring satisfaction of our tenants. Our comprehensive service offering will bring you numerous benefits in all steps of property lifecycle, from initial setup to exit. Members of our team are professionals with extensive domestic and international real estate and retail experience, who have managed and maintained some of the most prominent projects in the Balkan region. We are committed to creating value through active asset management initiatives combined with deep knowledge of the local market. We believe that key to our success is unsurpassed level of attention and excellence in each and every project we are entrusted with.


We provide integrated asset and property management services to banks, institutional and individual real estate owners in order to maximize returns on their real estate. Our asset and property management services include:
X Portfolio Analysis
Portfolio Analysis
We help our clients to optimize the value of their property or portfolio while considering the impact on the company’s balance sheet, hold/lease or sell strategies, optimizing the revenues and reduction of costs, and assisting with decision making:
  • Analysis and benchmarking of the real estate portfolio utilization
  • Devising a proper strategy for every particular asset in order to achieve optimum performance
  • Evaluating performance of the portfolio against business plans and changing market conditions enabling key decisions to be made in timely manner
X Portfolio Restructuring
Portfolio Restructuring
  • Advice and implementation on portfolio restructuring, developing repositioning strategies, monitoring subsequent progress and performance, and exit strategies
  • We assist in the disposition of real estate and assets, including land, facilities and equipment, by identifying potential buyers, negotiating agreements, and handling the approvals process
  • Our in-depth knowledge of the current market conditions and individual approach to every asset ensures maximum portfolio performance
X NPL and Distressed Asset Services
NPL and Distressed Asset Services
  • We provide advice to both lenders and borrowers in achieving successful resolution to non-performing credits ensuring a sustainable capital structure and ongoing management of the property/asset
  • We assist banks in disposing non-performing loans and distressed assets. Our service offering enables our clients to make informed decisions and select proper strategy in every situation:
    • Due diligence
    • Recovery analysis and advice
    • Valuation analysis
    • Coordinating disposal process
X Property Management
Property Management
We coordinate all activities and provide integrated account management to the clients:
  • Leasing and Tenant coordination
  • Invoicing process, account receivables and collection process
  • Control adherence to lease provisions
  • Coordinate marketing activities
  • Coordinate external service providers
  • Detailed monthly reporting and retailer’s score-card


We are excited to introduce what is new in our company
Olga Vlahović

Leasing Manager

Experience: Strong leasing background in the field of shopping center industry she gained in the company Confluence Property management working on the projects such as Usce SC, Mercator Center Belgrade, Immo Center, Mercator (43 centers in Serbia), STOP SHOP retail parks.
Specialties: leasing of the unit space within shopping centers and quality maintenance of long-term relationships with clients

Milena Maričić

Commercialization Coordinator

Experience: Experienced in the Commercialization sector of shopping malls and retail parks (specialty leasing of indoor and outdoor kiosks, promo stands, pop-up stores etc.). Responsible for creating additional content in the form of renting kiosks, promo booths and various advertising solutions.
Specialties: planning, analyzing

Mladen Mladenović

Senior Lead Associate

Experience: more than 10 years of experience in the commercial real estate industry.
Specialties: business plans creating and controlling, reporting and analytics for investors/banking, Asset & Property management of both retail (shopping centers/retail parks) and office spaces

Stefan Brnjada


Experience: financial operations within the private family company, he joined the NOVASTON at the early begginings, where he gained a specific and unique experience in retail industry.
Specialties: managing the processes within the retail sector

Marija Urban

Business Planning Manager

Experience: more than 15 years of experience in the financial industry, especially in the banking sector, within the Real Estate Management and Financial Operations divisions
Specialties: process management and optimization, financial controlling, organizational development, project management, outsourcing management, procurement, administration management, accounting and human resources

Ivana Radovanović

Financial Operations Manager

Experience: 14 years of experience in financial operations within an export-import company, as well as in Confluence Property Management, where she was the Financial Operations Associate in all MPC retail/office assets. Before joining NOVASTON, she participated in the process of opening Rajiceva Shopping Center.
Specialties: financial transactions and accounting

Bojan Petrović

Finance Manager

Experience: auditing and accounting companies (Gebruder Weiss and HLB International) where he was responsible for cost accounting and analyzing, revenues, credit analysis, VAT reports, analysis of financial statements, controlling and preparation of audit reports.
Specialties: accounting, auditing and financial management

Jasna Šaranović

Financial Manager

Experience: more than 15 years of experience in accounting, the business bookkeeping, making financial statements, VAT reports, international audit reports, payroll and monitoring and implementation of accounting and tax laws
Specialties: accounting

Kristina Klašnić

Financial Assistant

Prior to Novaston, she worked in II Court on administrative affairs, such as dealer transactions, payment transactions and Western Union transfers. During her studies she worked occasionally in the exchange office, and she also worked as a promoter in marketing activations.

Sanja Lazarević

Executive Assistant to CEO

Prior to this, she was in charge of administrative tasks in HR department of Procredit Bank. As a master engineer at the Faculty of Organizational Sciences, she has shown knowledge and interest in the IT sector. She is one of the founders of the hotspot4basketball website. She also worked on the implementation and maintenance of this website.

Ana Rašević

Office Manager

Experience: prior to Novaston, she worked at a similar position in rehabilitation clinic, where she acquired experience in managing secretarial and administrative tasks, as well as skills like systematicity, patience and persistence in work

Dušica Vukomanović

Office Manager

Experience: More than 10 years of experience in administrative affairs in Assembly of the City of Belgrade. Coordination of the work of several sectors, communication with state institutions, preparation of materials for sessions, organization of events, as well as financial management and preparation of specific financial reports.
Specialties: administration and organization of events


Our clients are our greatest asset. For us, the most important assignment is to meet their needs and exceed their expectations
Nepi Rockcastle


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