NOVASTON AND RAJICEVA EXPAND COOPERATION IN THE COMMERCIALIZATION SEGMENT

Novaston and Rajićeva expand cooperation in the commercialization segment

Year 2019 looks like it could be the most successful year Novaston has had since its founding, mostly because big projects keep coming up. This time, Novaston has signed a contract with Rajiceva Shopping Center in order to take over commercialization activities.

Novaston and Rajićeva expand cooperation in the commercialization segment"Commercialization is considered as a special leasing category and as such presents an integral of successful strategic management for most shopping centers. Rajiceva Shopping Center has a unique location in the city center and as such represents a perfect location for various indoor and outdoor promo and advertising activities. This isn’t just a great opportunity for additional income, but also a good way to use activities and promotions to increase overall footfall of the shopping center. We’re looking forward to this cooperation" said Milena Maricic, a Commercialization coordinator for Novaston.


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