NEW CONCEPT OF RETAIL PARKS

Aleksandra interview

Aleksandra Kožul, PR and Digital Director in Novaston Marketing Consultancy, gave an interview for Diplomacy & Commerce special edition, speaking about the importance of the communication when it comes to the shopping centers and retail parks. “Regarding retail park, the point is to create and maintain the reputation of a retail park as a place for unique shopping and good entertainment. The key thing is to find the right measure of communication that will satisfy all three sides – tenants, consumers and retail park as a brand” , concluded Aleksandra. More regarding this topic you can read on https://issuu.com/dcinfocus/docs/the_secret_formula_of_communication_b07aa7770cf954/34.

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